May 23, 2018

There's a whole lot of preaching going on these days. "Preach" people yell when they agree. Not so much when they disagree, naturally. People rarely enjoy being told what to do, much less what to think.

Soapboxing is rocket fuel in the click bait era. But is it really e...

March 19, 2018

As a freelance copywriter and scriptwriter, I work on lots of video content  for business. This ranges from larger agencies and their big brand clients to start-ups and small businesses. Budget sizes and scope aside, video content is only effective if it’s well thought...

February 5, 2018

Mention home working, and the reaction usually falls into one of two camps. One is the “I wish I could do that” and the other is “how do you get anything done?”. If you fall into the latter, it may just be working from home isn’t for you, and that’s fine.

Either way, if...

January 24, 2018

Ghostwriting, it sounds funny, doesn’t it? Like a spooky unseen presence scratching words in chalk. It still has connotations of an uncredited scribe, toiling over the memoirs of the famous and influential for a paycheck rather than critical acclaim. Plenty of ghostwri...

January 24, 2018

Feedback, it doesn’t always have the most positive connotations, does it? Bad creative feedback can be anything from “Oh, that will just take 5 minutes” and “Well, personally I love it, but the end client isn’t so keen” to complete radio silence.

For me, that’s the wors...

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