"Copy is a direct conversation with the consumer". – Shirley Polykoff
In short, copywriting is using language to persuade or sell. But I'm less interested in the 'hard sell' and more intrigued by why people act and think the way they do.
That’s how I can help you. I’m a creative writer, using my love of language to engage people with your product, service or campaign.
Below are examples of B2C copywriting, but I also work on creative copy briefs, long-form projects and campaigns.
I write primarily for the UK market, but I can write localised content for US, Canada or Australia.
Digital & Print
Whether you’re starting from scratch, or looking to re-launch an existing site, I’ll write user-focused copy with a warm, consistent style and tone of voice.