Client: Guy's Cancer / Guy's and St Thomas' Hospital Trust (part of King's Health Partners)
I worked closely with the marketing manager and events team across the event campaign for a tough, three-day bike ride from Liege in Belgium to Guy's Cancer in London.
Client: Guy's Cancer / Guy's and St Thomas' Hospital Trust
My role was a mix of editorial and campaign copy. I interviewed four of the riders, two of whom were former patients with very personal stories and reasons for taking part.
I also wrote the website copy including CTAs and information on the clinical research and development donations will help fund.
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